Apple 

Apple cuts prices of Mac SSD upgrades across lineup

Alongside the changes made to its MacBook lineup today, Apple has cut the prices of SSD upgrades across much of its Mac lineup. 9to5Mac reports that in the case of the 512GB MacBook Pro, the 4TB storage upgrade has been cut in half from $2,800 to $1,400. Storage upgrades for the MacBook Air, iMac, and Mac mini have also seen price reductions. Apple made similar cuts earlier this year, according to MacRumors. However, at the time, the biggest reduction was $200 off the 2TB upgrade for the Mac mini. These current price reductions are much more…

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Apple 

Apple’s Trying to Push iPhone Upgrades — and That’s OK!

Apple‘s (NASDAQ:AAPL) iPhone business is experiencing some turbulence from a number of factors, including lengthening smartphone upgrade cycles, trade tensions between the U.S. and China, and the company’s temporary low-cost iPhone battery-replacement program.  Now, according to a new report from Bloomberg, Apple has apparently “asked retail employees to promote new iPhones using methods not seen before.”  IMAGE SOURCE: APPLE. Here’s how Bloomberg described those efforts: Technicians were told to push iPhone upgrades to consumers with out-of-warranty devices. Senior sales staff had to make sure other retail workers were suggesting upgrades, and easels offering generous…

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