Social Media 

Here’s the key to social media marketing for real estate agents and LOs

Most real estate and mortgage professionals agree that creating content and using social media is vital to reaching customers and referral partners in today’s market.   As important as it is, many of them still find it overwhelming. Social media is often romanticized as a magic bullet, and when the luster wears off and the work begins, many are left frustrated.   I get a lot of feedback about the frustration that comes from not knowing what kind of content to create, finding the time to create it, and deciding…

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Apple names first head of marketing for augmented reality

Apple veteran Frank Casanova was recently named senior director of worldwide product marketing for augmented reality, the company’s first such position related to the burgeoning AR field. Casanova has been serving in the newly created post for less than a month, according to his LinkedIn profile. The position, officially referenced as Senior Director, Worldwide Product Marketing, is “responsible for all aspects of Product Marketing for Apple’s Augmented Reality initiative,” the profile reads. A longtime Apple executive, Casanova first joined the company in 1997 as senior director of MacOS X Graphics, Audio…

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