Apple 

‘iPhone Pro’ Leak Reveals Apple’s Expensive Surprise

We thought we knew everything about Apple’s controversial new iPhone plans. But new information has blown that presumption out of the water… iPhone 11 concept CONCEPTSIPHONE Citing “trustworthy sources” in Apple’s Chinese supply chain, respected Japanese blog Mac Otakara has revealed the surprising news that Apple will release no less than five new iPhones this year. Alongside the expected iPhone XS, iPhone XS Max and iPhone XR updates, Mac Otakara says Apple is preparing additional 6.1-inch and 6.5-inch models with OLED displays, thinner chassis, similar triple array cameras but with larger sensors, reverse wireless charging and bundled…

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Apple 

New iPhone Leak Corroborates Apple’s Ugly Design

Will Apple really make its new iPhone this ugly? Following some corroboration earlier this week, now we almost definitively know that – shockingly – the answer is yes… 2019 iPhone schematics aligned to leaked renders STEVE HEMMERSTOFFER Steve Hemmerstoffer, aka OnLeaks, aka the man who originated UglyiPhoneGate in January is back “seemingly confirming” that Apple’s new flagship iPhone will have the worst design in the range’s history. Hemmerstoffer, whose track record of accurate leaks is one of (if not the) best around, has obtained schematics which almost exactly match those leaked to Macotakara. Aligning the schematics with Hemmerstoffer’s once-controversial renders also…

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Apple 

Apple’s iPad, iMac, and AirPod launches weren’t just a surprise, they were a smart strategy shift

I expected “one more thing” yesterday, and I was bummed when I didn’t get it. Sure, I was disappointed, but my anticipation for another hardware refresh only proved that Apple’s experiment with dribbling out modest product releases is working. On each of the first three days of this work week, Apple dropped updated versions of existing products with little of its typical fanfare or event theatrics. It began with the iPad mini and iPad Air on Monday and then progressed to the iMac on Tuesday and the AirPods on Wednesday. Nobody would call these earthshaking updates.…

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Apple 

A brand-new AirPower image has appeared on Apple’s Australian site

A new image of Apple’s long-delayed AirPower wireless charger has appeared on the AirPods page of the company’s Australian website. The image, which was spotted by Twitter user Michael Bateman (via MacRumors), appears to show an iPhone XS charging alongside an AirPods charging case. There’s no sign of the Apple Watch, which was the third device Apple initially claimed the mat would be able to charge. The AirPower is an ambitious wireless charging mat that Apple announced alongside the iPhone X and iPhone 8 back in 2017. At the time, the company claimed the mat would…

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Apple 

Apple’s well-known secrecy causing strife with Hollywood producers

A report out of The New York Times has highlighted once more the culture clash that has happened as a tech company delves into Hollywood. The video production business, unlike the development of Apple’s latest iPhone, is a bit more open. Actors get snatched up, directors come aboard the next big film, and writers get overall deals tied to studios. As a result, video production is a far more public affair as the talent comes off the market. Content gets announced months, or years before it ever hits a screen, as trailers and…

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Apple 

Apple’s holiday quarter hit market share hard, but still second-largest smartphone producer

The iPhone XR and the iPhone XS Max, launched just before the fourth quarter. Apple’s holiday quarter results revealed iPhone revenue was down 15 percent compared to last year, but unit figures were not provided by the company under its new reporting policy. According to data produced by Gartner, the number of units did go down but at a lower percentage of 11.8 percent, which is believed to be the worst quarterly decline for the company since the first quarter of 2016.  Gartner claims iPhone unit sales reached 64.5 million in the quarter, down from…

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Apple 

Apple’s New iPhones Have A Nasty Surprise

Speaking to official accessory makers, acclaimed Japanese tech site Macotakara has revealed Apple will ignore recent pledges about valueand once again ship all its new 2019 iPhones (dubbed ‘iPhone 11’) with cost-saving slow 5W chargers. Moreover, upgrading to new iPhones to fast chargers will remain eye-wateringly expensive. The reason for this is a one-two punch of stubborn inactivity. Firstly, Apple will continue to ship not only slow chargers with new iPhones but slow charging USB-A cables as well. This means owners will need to buy both the 18W charger ($30) and one-metre USB-C…

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Apple 

Apple’s Trying to Push iPhone Upgrades — and That’s OK!

Apple‘s (NASDAQ:AAPL) iPhone business is experiencing some turbulence from a number of factors, including lengthening smartphone upgrade cycles, trade tensions between the U.S. and China, and the company’s temporary low-cost iPhone battery-replacement program.  Now, according to a new report from Bloomberg, Apple has apparently “asked retail employees to promote new iPhones using methods not seen before.”  IMAGE SOURCE: APPLE. Here’s how Bloomberg described those efforts: Technicians were told to push iPhone upgrades to consumers with out-of-warranty devices. Senior sales staff had to make sure other retail workers were suggesting upgrades, and easels offering generous…

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Apple 

A patent details Apple’s AirPower wireless charger potential smart features

In a recent patent from Apple, the mythical AirPower wireless charging mat makes an appearance. Although there’s no mention of the name in the document, it’s easy to assume that we are talking about the very same device and it goes into details about the features. By now, we know that the AirPower charging mat can be used to charge multiple devices simultaneously such as your iPhone, AirPods and Apple watch. But while it does that, it can also communicate with each and every one of them in more than…

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