The Galaxy A line in the past two years has been a key series for Samsung as the company decided to bring new and innovative technologies to the mid-range segment. The Galaxy A series is primarily targeting the millennials and the emerging Gen Z around the world and especially in India, said Yeon Jeong Kim, head of innovation, product planning group at Samsung Electronics. The company says Gen Z is a mobile-first generation where social media apps, streaming platforms and apps like WhatsApp are being consumed on smartphones, on the go.
Innovation, then, is the biggest USP for Samsung and the Galaxy A series. The company has been focusing on some key areas when it comes to the Galaxy A series – high-quality camera, undisputed display, long lasting battery, Galaxy ecosystem and convenient security. While the flagship Galaxy S and Note series may offer some of these qualities, Samsung is looking to go all in when it comes to its mid-range phones this year.
Between the Galaxy A series and Galaxy M series, Samsung has launched close to a dozen phones in India with the Galaxy A80 on its way. Phones like the Galaxy M20 and Galaxy M30 have been successful because Samsung has delivered superior displays with exceptionally large batteries, which are key features for consumers in the affordable segment.
Going higher up the price bracket, consumers or the Gen Z in particular, are looking for phones that can offer even better displays, all-day battery life some unique features as well. That’s where the Galaxy A series comes in. This is Samsung’s innovative series where almost every Galaxy A phone launched so far have offered something unique.
The Galaxy A50, for example, was launched under Rs 20,000 with a Super AMOLED display, in-display fingerprint sensor, triple camera setup and a large battery, among other things. These aren’t exactly unique features, but this combination of features is hard to find in this segment.
Similarly, the Galaxy A70 is one of the only phones in its price under Rs 30,000 to offer a huge 6.7-inch Super AMOLED display along with the typical but impressive triple camera setup, long-lasting battery and smooth performance.
Samsung Galaxy A80
In terms of quantity, the Galaxy A80 brings the most number of new features for a Samsung phone. It is the first Samsung phone to come with a New Infinity display. It is also the company’s first to offer a pop-up rotating camera. All of this also means that the Galaxy A80 has the potential to offer enough features to help it stand out in the premium mid-range segment.
The company says there were 3 key ideas behind the Galaxy A80. Samsung wanted something symbolic and new to represent the Galaxy A series. It also wanted to offer high-resolution cameras for the front and ack and lastly, it wanted a display without a notch or a hole. Thus, the Galaxy A80 was born.
The Galaxy A80 is the first and only Samsung phone right now to sport the New Infinity display which sees no notch or hole cutout for the selfie camera. It is an edge-to-edge 6.7-inch FHD+ Super AMOLED display which looks stunning based on my brief interaction with the device a couple of months ago in Thailand.
The distraction-free display will offer a great viewing experience if you’re someone who likes to consume media on the go, which Samsung says is a majority of millennials and Gen Z.
The second big highlight is the rotating triple camera setup. The system, which includes a 48MP main camera, 8MP ultra-wide-angle camera and a ToF camera, can rise up and flip to the front, thereby offering you the same set of high-resolution cameras for selfies as well. This should ensure that you get the same picture quality for the rear or selfies.
Unique features aside, the Galaxy A80 is also about offering a complete package for its yet-unannounced price. To that end, it gets a new Snapdragon 730G chipset, One UI software and a 3,700mAh battery that should take the phone through a full day.
The Galaxy A80 went on sale in select markets on Monday, but the company is yet to announce an exact launch date in India. Samsung confirmed that the phone will launch this month, but the pricing is still unknown. Based on the specs and the positioning of the Galaxy A series, the Galaxy A80 could cost roughly around Rs 40,000 in India.