Latest iPad Pro commercial wants you to think of it as a computer

Ever since Apple announced the iPad Pro last year, the company has been pretty insistent on trying to sell it as a computer replacement, maybe not for everything (since Apple does still make actual computer) but for basic tasks at least.

The latest iPad Pro commercial tries to hammer down that idea further. It talks about how you can type on the keyboard like a regular computer but then it goes out of the way you don’t need it. It has a touchscreen and you can write on it. You can run your Office apps and even run multiple apps side by side. And then it leaves you to wonder what else can it do.

The idea of a tablet as a computer isn’t new. Microsoft has been at it since Day 1 with the Surface, and even Google decided to join in with the Pixel C not too long ago. The iPad has a bit of an advantage over both, as it has a massive number of native apps available, something the other two do not. And now with a large display, keyboard, and decent multitasking ability, it could very well become a computer for people who need to do basic tasks.


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